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	<title>Avail Assistants Austin Texas</title>
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	<link>http://www.availassistants.com</link>
	<description>Professional. Affordable. On-Demand Assistance</description>
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		<title>Visual guide to Christmas shipping deadlines</title>
		<link>http://www.availassistants.com/2011/12/visual-guide-to-christmas-shipping-deadlines/</link>
		<comments>http://www.availassistants.com/2011/12/visual-guide-to-christmas-shipping-deadlines/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 05:29:44 +0000</pubDate>
		<dc:creator>assistx02</dc:creator>
				<category><![CDATA[Efficiency]]></category>
		<category><![CDATA[Event Coodination]]></category>
		<category><![CDATA[Organization]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[FedEx]]></category>
		<category><![CDATA[mail]]></category>
		<category><![CDATA[overnight]]></category>
		<category><![CDATA[overnight shipping]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[post]]></category>
		<category><![CDATA[presents]]></category>
		<category><![CDATA[shipping]]></category>
		<category><![CDATA[UPS]]></category>

		<guid isPermaLink="false">http://www.availassistants.com/?p=193</guid>
		<description><![CDATA[We loved this graphic we found online that neatly displays the shipping deadlines for this year. We found it on a favorite site of ours, perfect for the visual learner, visual.ly. We know it&#8217;s a little small. Roll over the graphic to enlarge or Find the original link here. by visually via]]></description>
			<content:encoded><![CDATA[<p></p><p>We loved this graphic we found online that neatly displays the shipping deadlines for this year. We found it on a favorite site of ours, perfect for the visual learner, <a href="http://visual.ly/">visual.ly</a>. We know it&#8217;s a little small. Roll over the graphic to enlarge or <a href="http://visual.ly/want-your-holiday-orders-arrive-christmas">Find the original link here.</a></p>
<div class='visually_embed' rel='infographic' /><img class='visually_embed_infographic' src='http://visually.visually.netdna-cdn.com/WantYourHolidayOrderstoArriveBeforeChristmas_4ee8d6be415b5_w350.jpg' rel='http://visually.visually.netdna-cdn.com/WantYourHolidayOrderstoArriveBeforeChristmas_4ee8d6be415b5.jpg' />
<div class='visually_embed_bar' ><span>by </span> <a target='_blank'  href='http://www.visual.ly'>visually</a><span> via </span><a target='_blank' class='logo' href='http://visual.ly'><img border='0' alt='visually' src='http://visual.ly/embeder/logo.png'></a></div>
<p><a id='visually_embed_view_more' target='_blank' href='http://visual.ly/want-your-holiday-orders-arrive-christmas'></a>
<link rel='stylesheet' type='text/css' href='http://visual.ly/embeder/style.css' />		<script type='text/javascript' src='http://visual.ly/embeder/embed.js' > </script></div>
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		<title>Affordably Manage your Online Reputation</title>
		<link>http://www.availassistants.com/2011/11/affordably-manage-your-online-reputation/</link>
		<comments>http://www.availassistants.com/2011/11/affordably-manage-your-online-reputation/#comments</comments>
		<pubDate>Sun, 27 Nov 2011 04:23:02 +0000</pubDate>
		<dc:creator>assistx02</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.availassistants.com/?p=172</guid>
		<description><![CDATA[Ever wanted to learn what people were saying about your company, but you didn’t have thousands of dollars for online reputation management? Try a few simple things to capture a good slice of what people are saying about you or your company online. Find your keywords This may be harder than it looks. First, search [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://www.availassistants.com/wp-content/uploads/2011/11/ManageYourOnlineRep.jpg"><img class="alignleft size-thumbnail wp-image-177" title="ManageYourOnlineRep" src="http://www.availassistants.com/wp-content/uploads/2011/11/ManageYourOnlineRep-150x150.jpg" alt="Manage Your Online Reputation" width="150" height="150" /></a>Ever wanted to learn what people were saying about your company, but you didn’t have thousands of dollars for online reputation management? Try a few simple things to capture a good slice of what people are saying about you or your company online.</p>
<p><strong>Find your keywords</strong></p>
<p>This may be harder than it looks. First, search for your company name, written in quotations, in Google. Notice what comes up. If it’s not just your business, what else is there? Note things about that listing that would differentiate it from your business.</p>
<p>For example, you are the company president. Search for your own name. What comes up? If your name is John Fisher, it might be Saint John Fisher and St. John Fisher College. At this point, you know that your search may not be easy. To find posts that are regarding YOU and not someone else, you will need to add some additional search terms. If you are a plumber, you could include “John Fisher plumber.” If you live in Texas, try  “John Fisher Texas” in the search. OR you can include negative keywords, and list “’John Fisher’ –saint”</p>
<p>Also search for your company name and major products. Again, see if you get results for those items by simply using the name.</p>
<p><strong> </strong></p>
<p><strong>Create a Twitter search</strong></p>
<p>Many small business owners don’t understand Twitter. In fact, they hate social media altogether. Twitter can be confusing certainly, and unlike Facebook, Twitter can be tough to understand with all the acronyms and abbreviations.</p>
<p>That said, Twitter is a great source for news and a wonderful way to monitor what people are saying about your business. In areas with heavy Twitter use, like tech-savvy Austin, many people use Twitter <strong>EXPECTING</strong> their angry rants will yield customer service. And often when they are slamming large businesses, like airlines, hotels, restaurant chains, or major stores, they are RIGHT. You many have customers expecting your response. Don’t leave them hanging.</p>
<p>First create a Twitter account, if you don’t have one. I recommend you choose a name that uses keywords for your company. Larry’s Lawn Service might choose “AustinLawnService”. Don’t be too long. Try to stay less than 20 characters certainly.</p>
<p>You can find lots of information online about how to “follow” other Twitter accounts, and manage them. We recommend you read a few.</p>
<p>To manage your Twitter rep, enter your account and find the “Search” box at the top, just to the right of the Twitter symbol. Enter your company name there in quotations so messages with the words out of order will not appear. Then see what is listed. Go to the bottom of the list and click “View all Tweets.”</p>
<p>If your company name is often used by other entities, try searching for your company name and city without quotes, or your company name and business without quotes. For example,  try – Larry’s Lawn Service Austin – and – Larry’s Lawn Service Mow. Finally, click “Save Search”</p>
<p>Next, try hashtags. Type a hashtag – or pound symbol – and then the name of your business WITHOUT spaces. To make it easier to read, try camelbacking the capitalization. In other words, “#Larry’sLawnService.” This step is critical because Twitter users will most likely use this method to communicate with you.</p>
<p><strong>Create a Google Alerts search</strong></p>
<p>If you don’t have a gmail account, get one. They can be a great way to track your website, send documents to clients, and more. Of course, all that information is floating through servers you neither control nor own, so be cautious what you share, but that’s a whole other column.</p>
<p>Moving on, go to the Google Alerts option: http://www.google.com/alerts. As you will see, this the program is currently in Beta format, so expect things to need tweaking and maintenance for a while. Once there, enter your keywords in the search box. If you want certain words only in a certain order, be sure to place those in quotations.  To get good ideas on formatting negative keywords, or searches solely on certain types of sites, go to the “<a href="https://www.google.com/support/alerts/bin/answer.py?hl=en&amp;answer=175927&amp;topic=28416">Getting Started Guide</a>.”</p>
<p>In settings, check the following:</p>
<ul>
<li>Type: Everything</li>
<li>How Often:  Choose Either “Once a Day” or “As it Happens.” We recommend the latter for service industries like restaurants.</li>
<li>Volume:  Click “All results” if your search for your company name seems to only produce things relevant to your company. Otherwise, you may want to choose, “Only the best results.”</li>
<li>Deliver to: List your gmail account. Because you are looking for angry customers, you should probably manage this alert yourself. If you would like to delegate this task, that person can create the same search with their own gmail account, but you will still be notified and, in an extreme case, will be able to guide that delegate if they need assistance in responding.</li>
</ul>
<p>Then as new items appear online, you will be notified with an email to your gmail account.</p>
<p><strong> </strong></p>
<p><strong>Or try Trackur</strong></p>
<p>There is an affordable option currently available for small business owners to track their mentions AND social media. It’s difficult to track social media like Facebook and Digg without this type of service. Especially if your customers are heavy social media users, you have a heavy online presence, or you just want to have good online reputation management, we currently recommend this service.</p>
<p>Rates are now $18 a month for 5 searches, and  $88 a month for up to 50 searches. The latter might be worth it if you have many products with licensed names.</p>
<p>Not only does Trackur filter and find the times your search terms are mentioned, it also tracks how influential those mentions may be. A man with five Facebook friends would have less influence online than a mention on the ABC News Twitter feed. You can receive email alerts when your search items appear, again a great way to intercept and manage a mad customer and convert him or her to a satisfied one. And the searches can be made very specific with the options that the searches, “Must Also Mention” or “Does Not Mention.” In other words, negative keywords are possible. There is a 10-day initial free trial.</p>
<p>Though there are many other services online who will do everything from find the problems to track, handle and manage them for you, these services have price tags that far outstrip the budgets of a typical small business.</p>
<p>If you have alternative you find to be better and equally affordable, let us know. Beta formats of <a title="Rhino360" href="http://reputationrhino.com/rhino360">Rhino360</a> and <a title="Social Mention" href="http://www.socialmention.com/">Social Mention</a> are other possibilities, but seem rough at this stage.</p>
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		<title>Plagiarism: Avoid being accused</title>
		<link>http://www.availassistants.com/2011/11/plagiarism-avoid-being-accused/</link>
		<comments>http://www.availassistants.com/2011/11/plagiarism-avoid-being-accused/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 22:39:14 +0000</pubDate>
		<dc:creator>assistx02</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Web marketing]]></category>
		<category><![CDATA[Austin Business]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online images]]></category>
		<category><![CDATA[plagiarism]]></category>

		<guid isPermaLink="false">http://www.availassistants.com/?p=157</guid>
		<description><![CDATA[Business owners often want to create written materials or online content to promote their companies. With so much material already available in the marketplace, it can be tempting to take something created by another company, slap on your own name, and use it. Problem is, that’s plagiarism – you know, the thing your professors screamed [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><img class="size-full wp-image-162 " title="Plagiarism Photo" src="http://www.availassistants.com/wp-content/uploads/2011/11/HandsBlogArt.jpg" alt="Hands off this priceless photo" width="200" height="200" /></p>
<p>Business owners often want to create written materials or online content to promote their companies. With so much material already available in the marketplace, it can be tempting to take something created by another company, slap on your own name, and use it. Problem is, that’s plagiarism – you know, the thing your professors screamed about in school. If you do it, you leave your company open to nasty litigation. Even the threat of plagiarism is costly, both financially and to a company’s reputation.</p>
<p>This is a VERY simplified guide to help you avoid plagiarism. If you are unsure or have questions, we advise our clients to seek an attorney regarding these matters. Avail Assistants does NOT give legal advice.</p>
<p><strong>What is a copyright?</strong></p>
<p>To plagiarize you have to violate someone’s copyright, and that is not what a lot of people think it is. When something original is created, the person who created it or the person who paid for its creation owns that material and the rights to use it and sell it. The second the new material is created, the creator owns the copyright. This means from the moment the artist applies brush to canvas, the writer hits &#8220;save,&#8221; or the photographer presses the shutter, that person owns the copyright.</p>
<p><strong>Establishing copyright</strong></p>
<p>Technically, you could prove you owned a copyright simply by mailing something to yourself. The postmark establishes that the contents of the package were created no later than the date of that postmark. But it’s FAR better to register material with the <a title="U.S. Copyright Office" href="http://www.copyright.gov/">United States Copyright Office</a>. <a href="http://www.copyright.gov/help/faq/faq-register.html">The Copyright Office’s FAQ section is enlightening</a>. Registration also extends your copyright so that the material does not pass quickly into the public domain.</p>
<p><strong>Defining plagiarism</strong></p>
<p>The United States Copyright Office provides this advice on how to determine if you can claim copyrighted material:</p>
<p><em>You may make a new claim in your work if the <strong>changes are substantial and creative, something more than just editorial changes or minor changes</strong>. This would qualify as a new derivative work. For instance, simply making spelling corrections throughout a work does not warrant a new registration, but adding an additional chapter would. </em></p>
<p><em> </em></p>
<p>Plagiarizing something occurs not only when you copy material word-for-word. In fact, one frequent reason people end up in court is for <strong>PARTIAL plagiarism</strong>.  Did you use a whole paragraph you lifted from someone else in your multi-page document?  Or did most of the words in your promotional materials come from an existing source with a few minor changes? Both cases could be considered a legal violation.</p>
<p><em> </em></p>
<p><strong>What does that mean for me?</strong></p>
<p>If you are creating something based on material that already exists, AND you intend to use that new creation to make money or promote a money-making venture, you MUST be extremely cautious.  With that in mind:</p>
<ul>
<li><strong>You can’t just take a sentence, change a word or two, and say it’s new material</strong>. The content must be obviously different to meet the standard of changes that are substantial and creative.</li>
<li><strong>Change more than the formatting</strong>. Don’t simply shift around paragraphs, or add bullets and subheads, or move the order of material and claim a piece is different.</li>
<li><strong>Add new information</strong>. It’s best if you add information that is NOT present in the original material. For example, guidelines for customers or photos and charts that YOU created that illustrate a point. This helps to establish that the changes are substantial, although they aren’t a guarantee.</li>
<li><strong>References are acceptable for some public resources</strong>. Reports by the federal government and most governmental agencies may be reproduced, although it’s wise to reference the source.</li>
<li><strong>There are items considered to be common knowledge</strong>. Certain facts are readily available from numerous sources. For example:
<ul>
<li>Documents needed to apply for a loan</li>
<li>A list of the three major credit bureaus</li>
<li>Names of restaurants in a mall or shopping area</li>
<li>A recipe, as in a list of ingredients.</li>
<li>Basic mathematical and science formulas, like πr<sup>2</sup>.<strong> </strong></li>
</ul>
</li>
<li><strong>Use images you own.</strong> Either create the images yourself or pay someone else to photograph or draw them. Don’t steal images from the internet. Wonderful, high-quality images can be inexpensively purchased from <a href="http://www.istock.com/">www.iStock.com</a>.</li>
<li><strong>When in doubt, don&#8217;t.</strong> If you aren&#8217;t sure, you can bet someone on a jury won&#8217;t be either. And that can be costly. Better to be safe than sorry.</li>
</ul>
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		<title>Trim, organized data is a money maker</title>
		<link>http://www.availassistants.com/2011/08/trim-organized-data-is-a-money-maker/</link>
		<comments>http://www.availassistants.com/2011/08/trim-organized-data-is-a-money-maker/#comments</comments>
		<pubDate>Wed, 03 Aug 2011 19:32:08 +0000</pubDate>
		<dc:creator>assistx02</dc:creator>
				<category><![CDATA[Database Management]]></category>
		<category><![CDATA[Efficiency]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[increase profits]]></category>
		<category><![CDATA[organize data]]></category>
		<category><![CDATA[sort contacts]]></category>
		<category><![CDATA[update data]]></category>

		<guid isPermaLink="false">http://www.availassistants.com/?p=146</guid>
		<description><![CDATA[We are living in a data saturated world. Information no longer propels a company to prominence. Instead, as Google learned long ago, the money in this Information Age is found in SORTING the good data from the bad. This is true for every business. Your business lives or dies on the quality of the information [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>We are living in a data saturated world. Information no longer propels a company to prominence. Instead, as Google learned long ago, the money in this Information Age is found in SORTING the good data from the bad.</p>
<p>This is true for every business. Your business lives or dies on the quality of the information you use. The information you hold in your smartphone may be more valuable than any product or service you sell.</p>
<p>My first job in high school was working as a retail cashier in a tiny, mom-and-pop toy store in a Colorado mountain town. The store was owned by a kindly grandmother and filled with simple, traditional toys like yo-yos and dollhouses. She adored children and despised computers. We wrote our receipts by hand and made change without the help of a register. Our store excelled in personal service, like free gift wrap for the treasures folks purchased.</p>
<p>As part of this homespun service, we offered the Birthday Dollar program, mailing a handmade postcard to each child registered. Children would provide their names, birthdays and addresses. We would write them down on index cards and file them within two glorified shoeboxes.</p>
<p>In 1991, when the owner decided to retire, she realized no one was willing to purchase the store and her inventory was pretty small beans. She quickly learned her greatest asset was those two shoeboxes of address cards collected from hundreds of children.</p>
<p>She called me in desperation because she learned if the information was in a useful computer format, there were several marketers chomping at the bit to buy it. (I might add that at the time it was long before Facebook, the internet  was barely a newborn and no one had heard of a privacy policy.) I spent a week of summer vacation typing those cards into a basic spreadsheet that she sold for thousands of dollars.</p>
<p>Why was this information so valuable? Because it contained the CORRECT names, mailing addresses and ages of hundreds of children whose parents were largely well-to-do. These people rarely listed their phone numbers much less addresses.</p>
<p>The information met four keys tests:</p>
<ul>
<li>It was updated and accurate.</li>
<li>It was well organized in a useful format.</li>
<li>It was difficult to obtain elsewhere.</li>
<li>It was filtered – by human eyes even – to be relevant.</li>
</ul>
<p>Now that we are in an era of privacy policies, and internet and Facebook, it’s actually MORE important to sort, filter and update your information. Ask yourself, would your competitor slobber all over themselves for a peek at your contacts? If so, you better capitalize on it. If not, why not?</p>
<p>Recently I helped a marketer organize her database. She stored literally thousands of contacts, but they weren’t easily sorted. Worse, her top contacts, representing a massive portion of her sales, had out-of-date information as tough economic times had them scrambling for safe havens.</p>
<p>Desperate, she called me for help. My database work may have saved her job and even helped her company weather the changing tide.</p>
<p>I did it by:</p>
<ul>
<li><strong>Organizing the information.</strong> Do you have a database filled with information but you can’t sort it into relevant piles? In her case, a client’s address may indicate where they lived, but not where they did most of their business. We created specific categories indicating regions where her contacts worked.</li>
<li><strong>Identifying the key contacts.</strong> About 200 clients represented 75 percent of this person’s business. With thousands of contacts to update, it seemed most efficient to focus my efforts.  We were able to produce a list of clients who created the most transactions and who spent the most money.</li>
<li><strong>Updating the information.</strong> Once the players were narrowed, I ensured phone numbers, addresses and emails were correct using online databases, sending brief emails, or making quick calls.</li>
<li><strong>Weeding out the old stuff. </strong>Dead emails, useless addresses or long-silent contacts were eliminated. This allowed marketing to go the best prospects. It also prevented digital hording, a condition where people hold on to information “just in case” even though it may not be useful, or it’s just plain moldy.</li>
</ul>
<p>Would you like to send marketing emails that actually reach their intended targets? Would you like to be able to email someone and not worry that the message will bounce? Would you like to be more efficient working because you aren’t hunting for accurate contact information?</p>
<p>If so, Avail Assistants can help. Call today and get your data mojo back.</p>
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		<title>Austin to enjoy &#8216;good&#8217; business climate in 2011</title>
		<link>http://www.availassistants.com/2011/01/austin-to-enjoy-good-business-climate-in-2011/</link>
		<comments>http://www.availassistants.com/2011/01/austin-to-enjoy-good-business-climate-in-2011/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 18:55:10 +0000</pubDate>
		<dc:creator>assistx02</dc:creator>
				<category><![CDATA[Austin Business]]></category>
		<category><![CDATA[Economy]]></category>

		<guid isPermaLink="false">http://site.availassistants.com/wordpress/?p=52</guid>
		<description><![CDATA[Austin’s business climate in 2011 will be “good, not great,” but is still better than 2010 according to Colin Pope, editor of the Austin Business Journal. He spoke Thursday at the monthly luncheon for Four Points Chamber of Commerce. If you missed his speech, here are some of the highlights. Pope also made these observations [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Austin’s business climate in 2011 will be “good, not great,” but is still better than 2010 according to Colin Pope, editor of the <a title="Austin Business Journal" href="http://www.bizjournals.com/austin/" target="_blank"><em>Austin Business Journal</em></a>. He spoke Thursday at the monthly luncheon for <a title="Four Points Chamber of Commerce" href="http://www.fourpointschamber.com/" target="_blank">Four Points Chamber of Commerce</a>. If you missed his speech, here are some of the highlights.</p>
<p>Pope also made these observations based on his multiple interviews with economists and his experience with the Austin business scene:</p>
<ul>
<li><strong>Deep Freeze</strong> &#8212; This recession has been so deep because of the way is started. In October 2008 “things just stopped and froze abruptly,” leaving an incredible amount of inventory for businesses that still exists today in some sectors.</li>
<li><strong>Fear Itself</strong> &#8212; On both the consumer and corporate levels, people aren’t spending their money and instead are choosing to hold onto it out of fear. He estimated there are trillions of dollars in investor money “sitting on the sidelines waiting….Imagine if everyone let go of their fear,” Pope said.</li>
<li><strong>Health Care Reform</strong> &#8212;  is one major factor slowing recovery. “If you (business owners) don’t know what the rules are going to be down the road, you are not going to want to hire people.” Pope also said that the 1,500-page Health Care Reform bill is still vague and will require literally tens of thousands of specific regulations to implement. Without these regulations, no one has a clear picture of the way health care reform will affect any specific business or sector.</li>
<li><strong>Silver Lining</strong> &#8212; The Great Recession has some good points, Pope said. It made companies leaner and more competitive and forces them to work harder. Entrepreneurship has “gone through the roof.”</li>
<li><strong>Californication</strong> &#8212; Austin has received incredible press, winning top spots in numerous lists of great places to live. Pope said he personally knew four people from the Bay Area who are moving here in the next three months, largely because it’s “better than Silicon Valley… and I don’t know that many people in the Bay Area.”</li>
<li><strong>Positive Signs</strong> &#8212; There are signs of improvement. Real estate plans are starting to move forward. Companies are starting to restock their equipment, such as employee computers and software, a process called “corporate refresh.” And the health care sector, which never lagged during the recession, will continue to boom. Any company supplying needs for health care providers should do well. In fact, one large area health care company estimates it will spend $10 million in IT beginning this year and continuing for several years to come.</li>
</ul>
<p>If you need a little extra help to prepare for this improved business climate, consider an Avail Assistant.</p>
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		<title>Don&#8217;t slide into QuickBooks disaster</title>
		<link>http://www.availassistants.com/2011/01/dont-slide-into-quickbooks-disaster/</link>
		<comments>http://www.availassistants.com/2011/01/dont-slide-into-quickbooks-disaster/#comments</comments>
		<pubDate>Sun, 02 Jan 2011 18:58:08 +0000</pubDate>
		<dc:creator>assistx02</dc:creator>
				<category><![CDATA[Accounting]]></category>
		<category><![CDATA[QuickBooks]]></category>

		<guid isPermaLink="false">http://site.availassistants.com/wordpress/?p=56</guid>
		<description><![CDATA[So how much money did you make in 2010, exactly? No, not your gross, your profit. Precisely. Many small business owners can’t answer that question. For example, listen to any Dave Ramsey program and surprisingly few CEOs know if they even made money this year. Very few entrepreneurs enter the small business world to keep [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>So how much money did you make in 2010, exactly? No, not your gross, your profit.  Precisely.</p>
<p>Many small business owners can’t answer that question. For example, listen to any <a title="Dave Ramsey" href="http://www.daveramsey.com">Dave Ramsey</a> program and surprisingly few CEOs know if they even made money this year.</p>
<p>Very few entrepreneurs enter the small business world to keep themselves busy.  And yet, with all a small business owner is expected to do, many simply push their accounting to the side.</p>
<p>Most would admit it’s a weakness on their part. Like a dirty family secret, they hide their <a title="QuickBooks Support" href="http://support.quickbooks.intuit.com/support/Default.aspx" target="_blank">QuickBooks</a> disaster, their box of disorganized invoices, their bowl of receipts, etc., in the corner of a home office. They say they know where their money is going, but do they? Do they know which sales event brought the biggest profit? Do they know if they should increase their markup on their products? Do they know if their employee is quietly pocketing money here and there?</p>
<p>Usually at tax time these disorganized business owners will toss and turn before they haul shoeboxes of receipts to an accountant who will charge them a boatload of money to painstakingly untangle the messy web.</p>
<p>We at Avail don’t want that for you. That massive bookkeeping bill will be far smaller if you make the slightest attempt to keep things maintained during the year. You don’t have to suffer from financial disorganization.</p>
<p>For a small investment on your part, we can keep your QuickBooks maintained as the year goes on.  Rather than paying an accountant for endless hours to make sense of a year of receipts, pay far less for an Avail assistant to keep them maintained for the whole year. Not only will that eliminate the tax time stomachache, it will also keep you on top of your business.</p>
<p>A new year is a great time to start a new maintenance system and that would bring a smile from your accountant. Yes, they do smile.</p>
<p>At the very least, let Avail teach you how to perform those critical tasks in QuickBooks that will keep you from falling into a financial quagmire. Classes will be forming in the coming year. Just follow us on Twitter for the announcement or sign up with us via email.</p>
<p>Wondering if Avail can really help you? Give us a call and see.</p>
<p>Meanwhile, here is a promotion this month from a satisfied Avail client, Dag Nybo, who says he is marking his business’s best month ever by offering the Strategic MAP profile at $99, a savings of 60 percent off the normal price. The profile helps business owners determine their goals, assess their strengths and challenges and create a strategy using three separate assessments.  <a title="Biz Coach Austin" href="http://www.bizcoachaustin.com/Services/StrategicMapProfile.aspx" target="_blank">Learn more here.</a></p>
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		<title>Honors, Awards &amp; Promotions</title>
		<link>http://www.availassistants.com/2010/12/honors-awards-promotions-oh-my/</link>
		<comments>http://www.availassistants.com/2010/12/honors-awards-promotions-oh-my/#comments</comments>
		<pubDate>Mon, 13 Dec 2010 19:00:20 +0000</pubDate>
		<dc:creator>assistx02</dc:creator>
				<category><![CDATA[Efficiency]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Honors]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://site.availassistants.com/wordpress/?p=58</guid>
		<description><![CDATA[Avail Assistants love helping their clients succeed and in the past few months, they are not only succeeding, they are being recognized by their peers. Clients are also trying innovative and new methods to promote their businesses, with the help of Avail staffers. We list just a few below: Epicom, run by Avail client Bill [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Avail Assistants love helping their clients succeed and in the past few months, they are not only succeeding, they are being recognized by their peers. Clients are also trying innovative and new methods to promote their businesses, with the help of Avail staffers. We list just a few below:</p>
<p>Epicom, run by Avail client <a title="Bill Harrison Bio" href="http://www.epicom.com/about/our-team/bill-harrison-bio/" target="_blank"><strong>Bill Harrison</strong></a>, was named the very first <a title="Epicom Partner of the Month" href="http://www.cio-today.com/story.xhtml?story_id=0030001W0BFC&amp;full_skip=1" target="_blank">Partner of the Month</a> by <a title="Sugar CRM" href="http://www.sugarcrm.com/crm/" target="_blank">SugarCRM</a>. Epicom builds, supports and hosts high-performance web-based Customer Relationship Management Systems. The company has worked with SugarCRM since 2006, but gained special attention because of its success implementing SugarCRM applications for <a title="Tenzing Health" href="http://tenzinghealth.com/" target="_blank">Tenzing Health</a>. Due to Epicom’s efforts customizing a SugarCRM system, Tenzing enjoyed a 20 percent reduction in health care costs and a 60 percent reduction in the amount of time it took to process memberships. Best of all, the changes cost Tenzing half of what another company proposed.</p>
<p><a title="Dag Nybo" href="http://www.facebook.com/BizCoachAustin" target="_blank"><strong>Dag Nybo</strong></a> was nominated by the board of the <a title="Greater Austin Chamber of Commerce" href="http://www.gahcc.org/" target="_blank">Greater Austin Hispanic Chamber of Commerce</a> to be recognized at its <a title="Celebrando Austin" href="https://www.gahcc.org/Event-Info.1113.0.html?&amp;tx_calendar_pi1[f1]=&amp;tx_calendar_pi1[f1]=3412&amp;tx_calendar_pi1[f4]=1299301200&amp;cHash=3917a0684a" target="_blank">Celebrando Austin Awards Banquet</a>, to be held March 5, 2011, at the Hilton Austin Hotel. Nybo is<a title="The Growth Coach Austin" href="http://bizcoachaustin.com/" target="_blank"> The Growth Coach</a> for Austin and is committed to helping small business owners develop and sustain successful enterprises.  Nybo was also featured August 22nd on <a title="Shift Economy Radio 1370 AM" href="http://www.youtube.com/watch?v=l8suyMTqKGU" target="_blank">“The Shift Economy Radio”</a> on 1370 AM.</p>
<p>Austin author and speaker <a title="Steve Harper The Ripple Effect" href="http://www.ripplecentral.com/" target="_blank"><strong>Steve Harper</strong></a> will share his innovative approach to networking at the <a title="Four Points Chamber of Commerce" href="http://www.fourpointschamber.com/" target="_blank">Four Points Chamber of Commerce</a> luncheon on February 17, 2011, at the River Place Country Club. Steve is often called either Mr. Ripple or The Ripple Guy, and emphasizes building relationships rather than focusing solely on networking. He walks speech attendees through exercises that help them create deeper relationships. Steve’s recently updated book, <a title="&quot;The Ripple Effect&quot; book" href="http://www.ripplecentral.com/book.php" target="_blank">The Ripple Effect: Maximizing the Power of Relationships for Your Life and Business</a>, will be for sale.</p>
<p><strong>Rick Starr</strong> wants you to share your dirty little secret, your air filter that is. His company, <a title="Stellar Energy Solutions " href="http://www.stellar-nrg.com/" target="_blank">Stellar Energy Solutions</a>, is hosting the <a title="Dirty Little Secret" href="http://www.stellar-nrg.com/43/GREEN_SCREEN.html" target="_blank">Dirty Little Secret </a>contest. Send him photos of your nasty air filters or post them on <a title="Stellar Energy Solutions Facebook" href="http://www.facebook.com/pages/Austin-TX/Stellar-Energy-Solutions/160568363962618" target="_blank">Stellar’s Facebook page</a>. The five filthiest will <strong>receive a free Green Screen air filter</strong> for their HVAC system. The screens clear indoor air of dust, pollutants and allergens while helping the environment with their reusable frame. Stellar Energy is also assisting clients by offering special pricing on window films until the end of the year. When combined with current energy tax credits, customers can save hundreds of dollars.  They can find <a title="Energy Tax Credit Information" href="http://www.stellar-nrg.com/29/TAX_CREDIT.html" target="_blank">needed tax information</a> to file their returns on his Web site.</p>
<p><strong>Maura Thomas</strong> of Regain Your Time is offering a public workshop, “<a title="Managing the Madness Seminar" href="http://regainyourtime.com/attention-management/productivity-training/training-for-individuals/public-workshops/" target="_blank">Managing the Madness: Keeping Your Sanity in the Information Age</a>” on January 12, 2011, at One Highland Center in Austin. The four-hour seminar teaches how to clear your mind and then clear your space including both paper and email.  Thomas is also offering two deals to Avail friends. Her ebook, <a title="Drowning in Paper" href="http://regainyourtime.com/products/drowning-in-paper/" target="_blank"><em>Drowning in Paper</em></a> teachers you how to tame your paper in our so-called “paperless” society. Friends of Avail can enter the code “speaking50” for a <strong>50 percent discount</strong>.   Want to become Twitter-savvy in less than an hour? Try Thomas’ <a title="Twitter 101" href="http://regainyourtime.com/products/twitter101-training-video/" target="_blank"><em>Twitter 101 Training Video</em></a>. Friends of Avail can enter the code “FRIENDS” for an <strong>80 percent discount</strong>!</p>
<p>Congratulations to our clients for their innovation and success. We love working with you.</p>
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		<title>Best networking builds trust, not a biz card library</title>
		<link>http://www.availassistants.com/2010/09/best-networking-builds-trust-not-a-biz-card-library/</link>
		<comments>http://www.availassistants.com/2010/09/best-networking-builds-trust-not-a-biz-card-library/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 19:02:54 +0000</pubDate>
		<dc:creator>assistx02</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[networking]]></category>

		<guid isPermaLink="false">http://site.availassistants.com/wordpress/?p=63</guid>
		<description><![CDATA[I’ve attended several networking meetings in the Austin area lately. These meetings are always a little awkward, because in every meeting there is That Guy (or That Gal). You know That Guy. He is pushy. He’s annoying. He peppers every chair with business cards when he isn’t shoving one in someone’s face. When he corners [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>I’ve attended several networking meetings in the Austin area lately. These meetings are always a little awkward, because in every meeting there is That Guy (or That Gal).</p>
<p>You know That Guy. He is pushy. He’s annoying. He peppers every chair with business cards when he isn’t shoving one in someone’s face. When he corners you for his elevator speech, you force yourself to smile without raising your eyebrows incredulously. You can’t leave the meeting without 12 copies of his card in your pocket, which you happily throw away when you get home.</p>
<p>This tactic must work for That Guy’s business. Maybe name recognition is all he needs to get sales. But I know such methods would never work for Avail, because our entire client-assistant relationship must be built on trust.</p>
<p>Instead I’ve shifted to the <a title="Ripple Central" href="http://www.ripplecentral.com/" target="_blank">Rippling networking concept</a> created by<a title="Steve Harper " href="https://www.ripplecentral.com/bio.php" target="_blank"> Steve Harper,</a> an <a title="Ripple On Book" href="http://www.ripplecentral.com/book.php" target="_blank">author</a>, speaker, entrepreneur and new Avail client. In a nutshell, those who use Rippling create positive energy by building trusting relationships rather than simply networking connections. These trusting business relationships are more likely to yield long-term results that often eclipse typical marketing.</p>
<p>If this is true anywhere, it’s especially true in the world of personal and administrative assistants. We must begin with trust at Avail Assistants. Our assistants are carefully screened to ensure they deserve your trust and have the skills needed for your unique situation.</p>
<p>Every time I start working with a business owner, I keep one thing in mind &#8212; this business is this person’s baby.  If I don’t earn her trust BEFORE I begin work and then RETAIN that trust, we will never build a working relationship.</p>
<p>Every time someone opens his QuickBooks file for me, I am holding his baby in my hands. Every time I prepare materials for a client, I am caring for her baby. Every time I arrange a flight or plan a meeting, I am helping that baby grow and succeed.</p>
<p>I could pepper the town with our business cards, but business cards don’t yield trust. Instead, I ask people about their baby, I mean business.</p>
<ul>
<li>What do they enjoy?</li>
<li>What’s been a challenge?</li>
<li>What tasks to they hate?</li>
<li>What necessary evils drain their time but don’t bring in the dough?</li>
<li>What personal demands are creating stress?</li>
</ul>
<p>Sometimes we can help with on-demand administrative support or personal assistance. At the very least, they blow off some steam and consider me a friend. And I’d rather be a long-term-trustworthy associate than a short-term-marketing That Guy.</p>
<p><a title="Heidi Evans email" href="mailto:Heidi@AvailAssistants.com" target="_blank"><em>Heidi L. Evans</em></a><em> is an Avail Assistant who specializes in web projects and editing. All Avail assistants are trained in QuickBooks and complete Empowered Productivity Training. If you need administrative help for a few hours each week, an Avail assistant may be the right choice for you. Contact Marcia Weuve in Austin at 469-89-AVAIL</em> <em>or </em><a title="Marcia @ Avail" href="mailto:Marcia@AvailAssistants.com" target="_blank"><em>Marcia@AvailAssistants.com</em></a><em>.   For a complete listing of our services, visit </em><a title="Avail Assistants" href="http://www.availassistants.com/" target="_blank"><em>www.availassistants.com</em></a></p>
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		<title>Facebook tips: It&#8217;s not just to hang with the cool kids</title>
		<link>http://www.availassistants.com/2010/09/facebook-tips-its-not-just-to-hang-with-the-cool-kids/</link>
		<comments>http://www.availassistants.com/2010/09/facebook-tips-its-not-just-to-hang-with-the-cool-kids/#comments</comments>
		<pubDate>Wed, 22 Sep 2010 19:06:30 +0000</pubDate>
		<dc:creator>assistx02</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://site.availassistants.com/wordpress/?p=70</guid>
		<description><![CDATA[Many businesses are looking to create a Facebook page, but they don’t know exactly why they should. When I speak to business owners they typically say something that, if translated into high school speak would be, “the cool kids are doing it.” Unlike 80s big bangs, Facebook really CAN be cool for your business in [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Many businesses are looking to create a <a title="Facebook" href="http://www.facebook.com" target="_blank">Facebook</a> page, but they don’t know exactly why they should. When I speak to business owners they typically say something that, if translated into high school speak would be, “the cool kids are doing it.”</p>
<p>Unlike 80s big bangs, Facebook really CAN be cool for your business in the long term. But you must know what it can do for you and how to achieve those goals. For many businesses, the first goal is to attract new customers and target old ones. But there are two other great ways Facebook can assist your small business:</p>
<ol>
<li>You can drive users to your Web page and harvest their email addresses. Then you can contact them DIRECTLY.</li>
<li>You can secure a coveted Facebook url that could launch your site upward in the Google rankings.</li>
</ol>
<p>This was just one nugget of information I learned at this week’s  <a title="Four Points Chamber Luncheon" href="http://www.fourpointschamber.com/2010/08/september-chamber-luncheon/" target="_blank">luncheon</a> for the <a title="Four Points Chamber" href="http://www.fourpointschamber.com/" target="_blank">Four Points Chamber of Commerce</a>. The chamber started just this past February and has already grown incredibly. It reaches out to businesses in an area from Leander to Steiner Ranch.</p>
<p>Speaker <a title="Jane Dueease" href="http://www.facebook.com/JaneDueease" target="_blank">Jane Dueease</a> – owner of <a title="Market My Biz Online" href="http://www.marketmybizonline.com/" target="_blank">Market My Biz Online</a> – shared many critical tips for small businesses looking to build their customer base using Facebook. As an Avail assistant, I can now apply these key ideas to your business.</p>
<p>Here are just a few highlights:</p>
<ul>
<li><strong>Before you start, know what you plan to achieve with Facebook.</strong> Define goals BEFORE you start your Facebook page. If you choose the wrong type of page, and there are several, you CANNOT change it to another type.</li>
<li><strong>Facebook can be unwieldy.</strong> Facebook was designed to pick up girls, not market your business, but it can help you in both areas. Though improving, it’s not flexible and often changes without much notice. With that in mind, you may consider getting help when you venture into your endeavor.</li>
<li><strong>Drive Facebook fans to your site</strong>. You may have thousands of “fans” but you can’t contact them without Facebook. Facebook owns that information, not you. Your primary goal with Facebook is to drive your customers to your web site where you can gather their emails and contact them directly without a middleman.</li>
<li><strong>A Facebook url can improve your Google ranking. </strong>If you gather 25 fans for your Facebook page, you qualify for a personalized url. The existence of this link in a heavily weighted, highly trafficked site like Facebook can launch your business web site upward on Google. It’s even better if you choose that name carefully, linking critical keywords to your business.</li>
</ul>
<p>Are you suddenly worried you’ve already made a grave error? Wondering how to get the coveted 25 fans? Overwhelmed at the prospect of even trying to do Facebook maintenance? Avail Assistants can help you.</p>
<p><a title="Heidi Evans email" href="mailto:hevanshelpme@gmail.com" target="_blank"><em>Heidi L. Evans</em></a><em> is an Avail Assistant who specializes in web projects and editing. All Avail assistants are trained in QuickBooks and complete Empowered Productivity Training. If you need administrative help for a few hours each week, an Avail assistant may be the right choice for you. Contact Marcia Weuve in Austin at 469-89-AVAIL</em> <em>or </em><a title="Marcia @ Avail" href="mailto:Marcia@AvailAssistants.com" target="_blank"><em>Marcia@AvailAssistants.com</em></a><em>.   For a complete listing of our services, visit </em><a title="Avail Assistants" href="http://www.availassistants.com/" target="_blank"><em>www.availassistants.com</em></a></p>
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		<title>Remarkable event planning</title>
		<link>http://www.availassistants.com/2010/09/remarkable-event-planning/</link>
		<comments>http://www.availassistants.com/2010/09/remarkable-event-planning/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 19:07:53 +0000</pubDate>
		<dc:creator>assistx02</dc:creator>
				<category><![CDATA[Event Coodination]]></category>
		<category><![CDATA[Honors]]></category>

		<guid isPermaLink="false">http://site.availassistants.com/wordpress/?p=72</guid>
		<description><![CDATA[Did you catch the recent Austin speech by Tavo Hellmund, a key player in the proposed Formula 1 track? An estimated 400 people attended the sold-out event August 24th at the Headliners Club, which was put on by the Urban Land Institute Austin. If you heard the presentation, you might want to thank Avail assistant [...]]]></description>
			<content:encoded><![CDATA[<p></p><div id="attachment_30" class="wp-caption alignright" style="width: 123px">
	<a href="http://availassistants.files.wordpress.com/2010/09/m-maldonado-a.jpg"><img class="size-thumbnail wp-image-30 " title="Maggie Maldonado" src="http://availassistants.files.wordpress.com/2010/09/m-maldonado-a.jpg?w=123" alt="Maggie Maldonado" width="123" height="150" /></a>
	<p class="wp-caption-text">MALDONADO</p>
</div>
<p>Did you catch the recent Austin speech by Tavo Hellmund, a key player in the proposed Formula 1 track? An estimated 400 people attended the sold-out event August 24<sup>th</sup> at the Headliners Club, which was put on by the <a title="Urban Land Institute" href="http://www.uli.org/" target="_blank">Urban Land Institute Austin</a>.</p>
<p>If you heard the presentation, you might want to thank Avail assistant Maggie Maldonado for making the event a success. She spent weeks planning this critical night for ULI Austin, which began when Austin native Hellmund agreed to speak.</p>
<p>Hellmund represents Full Throttle Productions, which partnered with <a title="Formula 1" href="http://www.formula1.com/default.html" target="_blank">Formula 1</a> and <a title="McCombs Partners" href="http://www.mccombspartners.com/" target="_blank">McCombs Partners</a> to make Austin the host city for the <a title="Formula 1 United States" href="http://www.formula1unitedstates.com/" target="_blank">Formula 1 United States Grand Prix</a>. Racing is set to begin in 2012, but between now and then millions of dollars will be spent to build and develop empty fields into a premier raceway hosting tens of thousands of fans.</p>
<p>While business leaders, politicians, reporters and Austin’s movers and shakers gathered to hear about this monumental development, Avail assistant Maggie Maldonado was working hard behind the scenes to ensure the event’s success.</p>
<p>Maldonado orchestrated many of the critical elements of the night.  She selected the venue, choosing the <a title="Headliners Club Austin" href="http://www.headlinersclub.com/" target="_blank">Headliners Club</a> because a ULI board member was also a member of the club.</p>
<p>“We were able to piggyback on his membership, which saved us money,” Maldonado said.</p>
<p>She mapped the location, selected a menu, set prices and created a budget. Sponsors were recruited and invitations sent. Though Maldonado guided ULI Austin through many other cocktail events, this was the largest one to date.</p>
<p>Her greatest challenge was coordinating registrations for what was, that night, the hottest ticket in town.  ULI board members and sponsors invited numerous guests. Meanwhile registered participants were lining up in droves to hear Hellmund. With the help of volunteers she recruited, Maldonado was everything from a cashier to a bouncer.</p>
<p>“I had to track everyone who was walking in, whether they were paying or not, and keep an accurate tally of numbers for food,” she said. Meanwhile, her client at ULI was able to make business connections and greet key players.</p>
<p>When the night was over, Maldonado made sure thousands of dollars in incoming registrations and outgoing charges were correctly billed, paid and recorded for the nonprofit organization.</p>
<p>“I like doing those events,” she said, especially when they are large.</p>
<p>Hellmund’s speech was described on the front page of the <a title="Austin Statesman Formula 1 coverage" href="http://www.statesman.com/sports/formula1/austins-proposed-formula-1-track-would-be-a-877694.html?cxtype=rss_ece_frontpage" target="_blank">Austin Statesman</a>, as well as two related blogs by Statesman reporters <a title="Doolittle Formula 1 Coverage" href="http://www.statesman.com/blogs/content/shared-gen/blogs/austin/racing/entries/2010/08/24/more_details_on_formula_one_tr.html" target="_blank">Dave Doolittle</a> and <a title="Maher Formula 1 coverage" href="http://www.statesman.com/blogs/content/shared-gen/blogs/austin/racing/entries/2010/08/25/f1_boss_bernie_ecclestone_and.html" target="_blank">John Maher</a>. Another article appears in <a title="AutoWeekRacing Formula 1" href="http://www.autoweek.com/article/20100825/F1/100829913" target="_blank">AutoWeekRacing.com</a>.</p>
<p><a title="Heidi Evans email" href="mailto:hevanshelpme@gmail.com" target="_blank"><em>Heidi L. Evans</em></a><em> is an Avail Assistant who specializes in web projects and editing. All Avail assistants are trained in QuickBooks and complete Empowered Productivity Training. If you need administrative help for a few hours each week, an Avail assistant may be the right choice for you. Contact Marcia Weuve in Austin at 469-89-AVAIL</em> <em>or </em><a title="Marcia @ Avail" href="mailto:Marcia@AvailAssistants.com" target="_blank"><em>Marcia@AvailAssistants.com</em></a><em>.   For a complete listing of our services, visit </em><a title="Avail Assistants" href="http://www.availassistants.com/" target="_blank"><em>www.availassistants.com</em></a></p>
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